Marshal is a Managed AI Ops company for founder-led businesses. We design, build, deploy, and run custom AI agents on top of the software you already use, and we stay accountable for them in production. Think of it as a machine workforce that handles recurring operational work: sales follow-up, support triage, operations, finance, marketing, and AI visibility. You pick the job. We deliver and operate the agent that does it and we run it.

Managed AI Ops means your AI agents get designed, deployed, and run for you, as a service. The market gives you two options today: agents you build yourself, and agents you buy and then have to babysit. Both leave you operating software. Managed AI Ops is the third option. Marshal builds and runs the agent end to end: configuration, integrations, fixes, and upkeep. You stay on the approvals. We manage the agents. You run the business.

Our sweet spot is founder-led and operator-led businesses, roughly $1M to $50M in revenue, with a real go-to-market motion already running and a small team carrying too much manual coordination, follow-up, and admin. SaaS, professional services, legal, education, and other SMBs all fit. If you are pre-revenue with limited runway, you are probably too early. If you are a Fortune 100 with procurement layers, we are probably the wrong shop. Everyone in between is exactly who we built this for.

Marshal works across most operational job functions: sales, customer support, operations, finance, marketing, and AI visibility. Concrete work Marshal handles today includes lead response within minutes, qualification and routing, booking and follow-up, prospect research, support ticket triage, client onboarding, data sync and CRM hygiene, financial reporting, cash reconciliation, and close support. Each agent is scoped to one specific role rather than stretched across everything, which is what keeps it reliable. If a workflow eats hours every week and runs on tools with an API, it is a candidate. You can browse the full set in the Agent Factory.

Yes. AI visibility is one of the jobs a Marshal agent does, alongside sales, support, operations, and finance. The visibility agent keeps your business cited and recommended inside AI answers from ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, and it monitors and updates that presence on a cycle. GEO is still core to what we do. We now run it as a managed agent like any other workload, rather than a separate service you have to manage.

Days, not quarters. Once we agree on the first workflow and map your systems, you get a working agent deployed in your environment in days. A do-it-yourself build of the same thing typically runs three to six months, if it ships at all. From there, you watch the agent run over a 45-day pilot before any decision to subscribe.

There is no upfront cost. First, we define a measurable outcome together. Then we build, test, and deploy a custom agent into your environment on our dime. You watch it run over a 45-day pilot to confirm it performs across real cycles. You subscribe only after you have seen it work, and the engagement then settles into a flat monthly managed-service tier. You are paying for a proven system that we run, not a meter that bills from the first interaction.

Yes. Your data stays where it lives. Your CRM, inbox, calendar, and project tools never move. Agents reach into those systems through credentials you control and can revoke at any time, take only the specific action the workflow calls for, and log every step in an audit trail. The workflow logic and the agent runtime run inside a secure hosted environment with encryption in transit and at rest, least-privilege access, and full logging on every run. Your data is never used to train AI models, ours or anyone else's. You own everything that runs through the system.

Far less than doing it yourself, and no, you do not need engineers. The heavy lifting, scoping, building, integrating, testing, and running the system, is ours. You will not troubleshoot APIs or sit watching live runs. What we need from you is bounded and front-loaded: access to the right tools, clarity on the rules and outcomes that matter, and one point of contact for decisions. After that, the system runs and we run it. The goal is to take work off your plate, not hand you a second job.

Not when it is built correctly, which is the difference between a system and a toy. Every Marshal agent is grounded in your rules, your policies, your tone, and your success criteria. Anything involving judgment or brand-sensitive output passes through a human approval gate. You keep control of how your business sounds and what leaves the door.