How AEO Rewires the Buyer Discovery Journey
Answer engine optimization (AEO) is a discipline that remaps buyer discovery from click-based funnels to AI-mediated surfaces where large language models, AI overviews, and answer engines compress...
/ TEAM
Kurt Fischman
Founder, Marshal
Kurt is the CEO of Marshal, the Managed AI Ops company that designs, deploys, and operates AI agents as critical infrastructure for founder-led businesses.
Articles by Kurt Fischman
Engineering Content for the Age of Algorithmic Literacy
Algorithmic literacy is the operational capacity to engineer content that satisfies both machine retrieval systems and human decision-makers. In an era where 40-50% of organic search traffic is...
How To Place AI Search in Your Funnel Without Wasting CAC
AI search is not a separate channel waiting for its own line item. It is an answer layer already draped across your entire funnel, shaping how buyers discover, compare, decide, and implement. This...
How to Evaluate AI Search as a Revenue Lever for Your Business
AI search is not a speculative technology bet. It is a revenue channel that intercepts natural-language intent, reduces discovery friction, and converts earlier in the buyer journey than...
Evolution of the Search Stack: From Blue Links to LLM Answers
The search stack has undergone a structural inversion. What began as a crawl-index-rank pipeline for sorting documents by link authority has become a retrieve-generate-cite pipeline for...
llms.txt: What You Need to Know
llms.txt is a lightweight, machine-readable markdown file placed at a site's root that tells large language models what a brand is, where to find clean source material, and how to cite it...
Understanding a Canonical Identity Registry
A canonical identity registry is the single, machine-readable record of who an organization is, expressed as stable identifiers, typed attributes, and resolvable links to external knowledge...
Understanding 'Jobs-to-be-Done' as an AI Search Content Strategy
Jobs-to-be-done is the framework that strips AI search optimization down to the only two things that matter: revenue creation and cost reduction. By mapping the specific jobs that AI search...
How Wikidata Enables AI Search Optimization
Wikidata is the structured knowledge layer that gives AI systems the stable identifiers they need to disambiguate, retrieve, and cite real-world entities. This article explains how QIDs, property...
Intro to AI Search Optimization
AI search optimization is the practice of engineering content and structured data so large language models retrieve, cite, and recommend your brand with confidence. This article introduces the...
Build a business that runs itself.
Join hundreds of small businesses operating at machine speed with agents on the job.