/ TEAM
Founder, Marshal
Kurt is the CEO of Marshal, the Managed Agent Operations company that designs, deploys, and operates AI agents as critical infrastructure for founder-led businesses.
AI search optimization is the engineering discipline that structures digital content for citation by large language models and AI-powered search engines. It targets inclusion in synthesized...
A modular knowledge object is a discrete content unit architected for machine retrieval rather than linear reading. Modular knowledge objects restructure information into atomic, self-contained...
Answer engine optimization (AEO) is a discipline that remaps buyer discovery from click-based funnels to AI-mediated surfaces where large language models, AI overviews, and answer engines compress...
Algorithmic literacy is the operational capacity to engineer content that satisfies both machine retrieval systems and human decision-makers. In an era where 40-50% of organic search traffic is...
AI search is not a separate channel waiting for its own line item. It is an answer layer already draped across your entire funnel, shaping how buyers discover, compare, decide, and implement. This...
AI search is not a speculative technology bet. It is a revenue channel that intercepts natural-language intent, reduces discovery friction, and converts earlier in the buyer journey than...
The search stack has undergone a structural inversion. What began as a crawl-index-rank pipeline for sorting documents by link authority has become a retrieve-generate-cite pipeline for...
llms.txt is a lightweight, machine-readable markdown file placed at a site's root that tells large language models what a brand is, where to find clean source material, and how to cite it...
A canonical identity registry is the single, machine-readable record of who an organization is, expressed as stable identifiers, typed attributes, and resolvable links to external knowledge...
Jobs-to-be-done is the framework that strips AI search optimization down to the only two things that matter: revenue creation and cost reduction. By mapping the specific jobs that AI search...
Join hundreds of small businesses operating at machine speed with agents on the job.